We were impressed with their professionalism, communication, and transparency.
-Rob Krizanovic, Founder & CEO, RK Fitness Consulting
The Fitness of Dubai
This story begins in the hot and tropical lands of the United Arab Emirates, with an entrepreneurial couple who have spent the last twenty years in the Fitness industry.
They had a vision for their city of Dubai - to create an easier life for people with fitness aspirations and many personal trainers across the city - by making a mobile app that will have several key features:
- Letting users easily find their ideal personal fitness trainer
- Scheduling training with them in advance at their favorite gym in the city
- Pay for the training through the app
That's when Marble IT entered the story, and FitConnector's journey to life began.
The Beginnings
Since the product was in the ideation phase, the first steps included:
- Research and Analysis
- Creating a Brand Identity for the FitConnector
- UX & Wireframing
- UI Design
Before we entered the story, FitConnector was already negotiating with Elder Agency for design, our friendly sister company with whom we often collaborate. They have been tasked with solving everything brand- and UX/UI-related, while our task was to develop the solution.
While they were designing, we tasked our Project Manager and Tech Consultants with following through to ensure all features were doable within the planned timeframe. We also planned our development sprints and researched various third-party tools we planned to use during development to solve different tasks.
And sooner than we knew it, the designs were finished and approved, and we started doing what we do best—bringing the solution to life and into users' hands.
The Development
Our Project Manager and the team started organizing the project features into sprints. The team on our end comprised of the following:
- Back End Developer
- Mobile Developer
- Tech Lead
- Project Manager
In this case, our team was responsible for choosing the tech stack - which is a decision we usually make according to several factors, which include:
- Industry trends and best practices on the market.
- Understanding the business case and the ideal future of the product and making sure that the technology will not only support the solution now but in the future years as well
- We ensure that technology is widely accepted, meaning there are enough engineers to support the solution long-term.
So, we have chosen the following technologies:
- AWS Cloud Environment
- Node.js for the back end
- React Native for Android and iOS devices.
- React for the Back Office
And we started…
Marble IT structured the project into several distinct phases and ensured meticulous evaluation throughout. They went above and beyond to address and resolve any hurdles that arose.
-Rob Krizanovic
The Conclusion
…and before we knew it, several months had passed. And the solution was ready to go on the market.
Our MVP has reached hundreds of trainers and thousands of users in Dubai. After users' release and successful usage, we have continued working with Robert and Marina and their marketing team to connect various analytics tools for their performance tracking. We also implemented various third-party SDKs to allow them to create multiple marketing campaigns, such as meta channels, and track their performance.
We are continuing to support FitConnector, and we can't wait to see what new heights the product will reach.